strategy

Whether its market, customer, or competitor data, K2C excels at gathering primary market intelligence, analyzing market data and preparing useful commercialization strategies and business plans.  

market intelligence

  • Primary Market Research
    • Outreach Campaign Management
    • Customer Interviews
    • Subject Matter Expert Opinions
    • Conference Intelligence
  • Secondary Market Research
    • Technology, Market, Company Research
    • Customer Research & Profiles
    • Customer List Development
    • Market Data Evaluation & Acquisition
    • Industry Analyst/Consultant Evaluation

strategy development

  • White Space Opportunity Analysis
  • Value Proposition Development
  • Product Offering Development
  • Pricing/Positioning Analysis
  • Target Market /Customer Analysis
  • Business Model Development
  • Market Size Analysis
  • Competitive Landscape Analysis
  • SWOT Analysis
  • Go to Market Plan Development
  • Pro Forma Financial Analysis
  • ROI/Business Case Recomendations

Technology Scouting/ Licensing

Need help identifying new technologies or business models to address gaps in your technology / business roadmap? Looking to license or sell your innovation? We work with both sellers and buyers of technology to communicate the bi-lateral value proposition and develop collaborative value-generating business agreements. 


Technology Commercialization Support

K2C applies entrepreneurial management principles, such as The Lean Startup, towards your enterprise or small business technology commercialization initiative. We provide specialized commercialization expertise to augment your team in the following areas:

  • White Space Opportunity Assessment/Development
  • Innovation/ Commercialization Plan Development
  • Customer Analysis and Engagement
  • Licensing, Spinout or Spin Ins
  • Strategic Investment Acquisition
  • Strategic Partner Development
  • New Business Launch Interim Management

Customer Engagement

The art of developing new customers is just that - an art. It requires thoughtful planning, execution and sustainment. Whether you are a large organization looking to cultivate new customers or a startup in need of breaking into a new vertical, we work with your team to augment the engagement process.  Services include:

MARKETING & SALES

  • Marketing & Sales Plan 
  • New Product Launch
  • Customer Research & Analysis
  • Customer Market Research 
  • Customer Pilot Programs

OUTREACH/ENGAGEMENT

  • Event & Seminar Management
  • Digital Marketing
  • Strategic Partnering
  • Business Development
  • Program Management